Philadelphia Museum of Art Concept T-Shirt

The Challenge

This concept project was created because I was looking for more appealing t-shirts design to share with my family since I just started working at the Philadelphia Museum of Art  in 2017. 

At the time, most of the designs were related to the special events and showcases. I felt that there was a lack of brand focused t-shirts. Additionally, I wanted to incorporate a design idea that played with augmented reality (AR) technology for marketing purposes. 

Philadelphia Museum of Art Concept T-Shirt

The Solution

Since the concept design is brand focused, I wanted the Main Building of the Philadelphia Museum of Art to be on the front of the shirt. It is such as an iconic landmark in Philadelphia that it makes a great statement piece. 

You can check out a demonstration of the augmented reality video below in the next section.

Fun Facts

• Originally, I figured the AR t-shirt would be an interesting marketing piece since the AR aspect can be scanned anywhere in the world and t-shirts tend to be worn for years after the initial purchase/event.
    
• As a follow up to the above, the AR platform provided data regarding location and frequency of scans along with how many users interacted with the content on display. 
  
  
• In the original concept design, I realized I placed the design too low on the shirt but it would have been adjusted for actual production.
  
  
• The green circle in the image is part of the requirements for the augmented reality app I used at the time, Zappar. I created and executed this concept in 2017, prior to the explosion of non-marker based AR software.
  
  
• In the video, I wanted to highlight interesting pieces of art that are a part of the permanent collection. As of September 2019, the gallery locations are out of date due to the North Entrance opening up but the art is still on display.
  
  
• The audio in the video is from an old news piece hosted on the Philadelphia Museum of Art YouTube Channel which I felt still holds up to this day.